AI assistants now write your employer story in one confident paragraph. Buzzcheck shows you what they say, whether it is true, and what is feeding it.
Northwind Systems is a made-up company, used only to show how Buzzcheck reads an answer.
Four signals, from four independent sources. The direction is the same in every one.
OpenAI, February 2026. Reports since say it has passed one billion.
PerceptionX, May 2026. A small survey: 306 people in 7 countries.
Pew Research, 2025: about 70,000 searches. Google disputes the method.
Gartner, 2024. A forecast, not a measurement.
Surveys are small and forecasts are forecasts. We show them because they agree on the direction, not because any single number is final. Sources are listed at the end.
Search rewarded the page that ranked. AI rewards the source it trusts and repeats. You no longer get a position on a page. You get a sentence, or you do not.
Ten chances to be seen. The candidate chose, and clicked.
One answer. The candidate often stops reading there.
Three layers of the same question: how does someone learn about you? SEO is not dead. It is no longer the whole story.
Your page ranks for a search and people click through to it.
An assistant or search feature gives the answer directly, often with no click at all.
AI writes a fresh answer from many sources and decides who to mention, and how.
It is: what does an AI say when someone asks if we are a good place to work, and is it true? That is the question Buzzcheck answers.
Some of this is measured. Some is reported. Some is our read of where the evidence points. We label which is which.
Reviews in 2026 find it has not happened yet: Google still holds over 90% of search. The direction, more questions going to assistants, is real. The size was overstated.
Gartner’s forecast, drawn from a survey of 3,000 candidates, of whom 6% admitted to interview fraud. As applications get harder to trust, verified facts about the employer matter more on the other side too.
Gartner puts more than $15 trillion of spending through agents. When a machine does the shortlisting, it reads what is published and ignores the slogans.
Morgan Stanley Research’s range, roughly 10–20% of online retail. It rests on a consumer survey and the method is only partly published, so read it as an estimate.
By OpenAI’s own count. Later reports say it has passed a billion.
A small survey of 306 people in seven countries, run by a firm that sells reputation services. It shows the habit and the risk, not their exact size.
Brands have always written for people. The next layer is writing for the assistant that reads on a person’s behalf, and that reader wants clear, consistent, checkable facts: headcount, locations, pay bands, policies. This is our view, and it is the idea behind everything we measure.
The question moves from “what jobs are open?” to “where should I work?”. The answer will be one short list, and you will be on it or not.
AI answers are built from what exists online today: review sites, forums, news, your own pages. Start now and you have a baseline and a history. Start later and you start from an answer that has already set.
You give us a name and a website. You get a report in your inbox.
Your company name and website. That is all we need to start. No system access, no employee data.
A fixed panel of questions on reputation, pay, culture, careers, leadership and how you compare, put to the assistants candidates actually use.
Every claim is tested against public facts. Every source the assistants cite is traced and grouped, so you see what is feeding the answer.
A person reviews it, then it lands in your inbox within 48 hours, with a ranked list of what to fix first and what is not in your control.
Every finding carries a confidence label, so you know which are solid and which are provisional.
Every figure here is invented to show the layout. A real report uses only measured data and says what could not be measured.
A baseline, a fix list and a number to show leadership.
What candidates hear before the first call, by role and city.
A plain view of how AI describes your organization, in ten minutes.
From a 20-person start-up to a multinational with many sites. See how AI describes you in each market.
AI answers vary, and anyone who gives you one exact score is guessing. Buzzcheck is built to show its working.
We ask the assistants candidates use, and keep every answer we quote.
A free report is a snapshot of one moment and says so. Paid audits repeat the questions, so we can tell a stable finding from a one-off.
Each finding is labelled provisional, moderate or strong.
Every report is reviewed before it reaches you.
No fake reviews, no seeded forums, no promise to “rank you in ChatGPT”. We fix what is traceable and say what is not in your control.
No recognition badges, no paid placement. Scores cannot be bought.
Early-access pricing, set with our first customers. Larger or multi-market? We scope it together.
A snapshot of what AI says about you, by email.
The complete Employer AI Report for one organization.
Monthly re-runs that show whether your work made a difference.
We will scope it with you and price it to fit. Partners are welcome.
SEO is not dead. It still decides who gets found in search. AEO (answer engine optimization) is about being the answer an assistant gives directly. GEO (generative engine optimization) is about being mentioned, described correctly and cited when AI writes an answer from many sources. They are layers, and the newer two are where most employers have no visibility at all today.
Not directly, and anyone who says they can is overselling. What we can do is find the sources the assistants rely on and show you which ones to correct or strengthen. Answers change over weeks or months, not overnight.
The monthly watch re-runs the same questions and compares them with your baseline. A change only counts if it is bigger than the normal wobble in AI answers, and we label links to your actions as likely, possible or no evidence yet. Sometimes the honest answer is that nothing has moved yet.
Ratings and awards measure employees or recognise companies. Buzzcheck measures what AI assistants tell candidates and whether it is true. Review sites are one of the sources we trace, not a competitor.
We run the analysis with our own tools, and a person reviews it before it is emailed to you. The free report usually arrives within 48 hours of your request.
Your company name and website. For a full audit, a short list of facts you want checked. We do not need access to any internal system or employee data.
Your report is yours. We do not publish or share it, and we only use public AI answers and public sources in the analysis.
Any organization, of any size, in any country. You tell us the markets and roles that matter to your hiring, and the questions follow.
Share your company name, website and work email. We will email your free report within 48 hours.
Forecasts are other people’s estimates and can be wrong. Items marked “Our read” are our own view, not findings from a study.